The People
Meet the changemakers.
Meet the experts behind the strategy, campaigns, and creative that bring your brand in front of the right audience.
Alexandra Brown is the President of Wild Type Digital, where she leads with equal parts strategy, creativity, and caffeine. Originally from Australia, her journey has taken her from London to New York City where she is now based, with experience spanning retail, non-profit operations, and now agency leadership. With a knack for building brands and teams that actually thrive, Alex brings global perspective, operational sharpness, and just enough Survivor knowledge to outwit any trivia opponent.
Jake Hensley is the Innovation & Technology Lead at Wild Type Digital, where he connects data, creative, and technology to drive measurable growth. A seasoned WordPress developer and certified media buyer on Meta Ads and Google Ads, Jake bridges strategy with implementation — optimizing tech stacks and reporting, so client efforts stay in sync with in-house teams. Based in Seattle’s Capitol Hill, he’s a Tennessee native, iced-latte enthusiast, and proud advocate for social justice and human rights.
As Brand Manager at Wild Type Digital, Addison Brouwer leads visual communication and brand identity across digital platforms. With a passion for art and beauty — paired with strengths in project management and visual communication — she helps brands clearly and creatively communicate who they are through web design, paid media, and email marketing. When she’s not working with a kombucha in hand, Addison is likely traveling in search of incredible art and great food, exploring the outdoors on a run, or getting lost in a good book.
Leah Smith is the Digital Marketing Manager at Wild Type Digital, where she helps brands connect, convert, and scale through smart strategy, thoughtful creative, and data that actually guides decisions. Raised in Tennessee, she brings a grounded perspective and a strong creative-meets-analytical approach to paid media, email marketing, analytics, and digital storytelling. Outside of work, Leah enjoys exploring new downtowns, finding great coffee, hiking in the mountains with her husband and two boys, baking, and getting lost in a good book.
Lauren Vidas is the Media Strategist at Wild Type Digital, where she blends performance psychology, creative strategy, and data-led intuition to drive brand growth. After five years in property management, she transitioned into the digital world through mentorship in conversion rate optimization. Since joining WTD in 2024, Lauren has led paid cross-platform campaigns that resonate and convert brand audiences. When she’s not deep in ad dashboards, you can find her exploring psychological frameworks or chasing down the perfect narrative that turns attention into action.
Caroline Murdoch is an Assistant at Wild Type, known for bringing equal parts warmth, organization, and energy to the team. Raised in Brazil and now a proud Texan of ten years, she blends global perspective with Southern hospitality. A lifelong ministry kid, she’s spent her whole life building community and supporting people with heart. When she’s not working, you’ll likely find her baking something cozy at home, hanging out with her Siamese cat, or planning her next trip back to Brazil.
What Drives Us
Four values, zero compromise.
Clarity
We cut through the digital jungle with clear, focused strategy — making complex ideas simple and actionable so brands can stand out with purpose.
Creativity
Originality is just what we do. We champion bold, playful, fearless thinking that brings wild ideas to life and breaks the mold of sameness.
Care
We’re more than strategists and creatives; we’re people who genuinely invest in the success and well-being of the brands we serve.
Excellence
We bring a commitment to high standards and problem-solving to every challenge — combining strategy and skill to deliver results that matter.